15-Point Guide to SEO Content Writing

Google Search Results

In the vast world of digital content, crafting compelling SEO-driven articles is the key to standing out amidst the online noise. Follow our comprehensive 12-point guide for mastering the art of SEO content writing.


1. Striking the Perfect Length

When it comes to content length, it’s all about finding the sweet spot. Aim for a word count between 800 and 1500 words. This range offers enough depth to satisfy readers while maintaining their interest.

2. Organize Your Structure

Structural elements are pivotal in SEO. Ensure that your page title, headers, URL, meta description, and content titles all contain your focus keyword. Implement H2s and H3s for subheadings, making navigation a breeze.

3. Embrace the Active Voice

Ditch passive constructions in favor of the active voice. It enhances clarity and makes your content more reader-friendly. For instance, prefer saying “An editor reviews the blog” over “The blog is reviewed by an editor.”

4. Simplicity is Key

Use plain, simple language to connect with your audience. Avoid unnecessary jargon and complexity. Clear, straightforward content is not only more readable but also favored by search engines.

5. Short and Sweet Sentences

Long, convoluted sentences can confuse readers. Aim for an average sentence length of 14 to 18 words. Shorter sentences, connected with transition words, improve comprehension and engagement.

6. Compact Paragraphs for Clarity

Short paragraphs with ample white space are easier on the eyes. This encourages visitors to stay longer on your page, reducing bounce rates and boosting organic rankings.

7. Spotlight Your Focus Keyword

Include your focus keyword in the article’s title (H1) to communicate your content’s subject clearly to search engines. For example, if targeting “biomedical sciences,” opt for a title like “Exploring Biomedical Sciences: A Comprehensive Guide.”

Google Search Console

8. Keyword Integration in Subheadings

Subheadings are essential for content organization. When relevant, incorporate your focus keyword to enhance both readability and SEO.

9. Strategic Keyword Placement

Place your target keyword within the first 100 words naturally. Throughout the article, use your primary keyword and a few secondary keywords where they fit seamlessly.

10. Harness the Power of Links

Internal and external links are vital for SEO. Internally, link back to related posts or service pages within your website. Externally, link to reputable sites. Ensure your anchor text is descriptive and keyword-focused.

11. Enhance with Relevant Images

Images break up text and improve reader engagement. Optimize them with descriptive captions and alt text, incorporating your focus keyword when applicable.

12. Illuminate with Examples

Specific examples add credibility and value to your content. They make abstract concepts tangible for readers and search engines alike.

13. Decode Search Intent

Understanding user search intent is paramount. Select long-tail keywords that align with user queries. Craft content tailored to meet these specific needs, boosting your ranking potential.

Using Google Search on laptop

14. Seize Featured Snippets

Featured snippets offer prime real estate on search engine results pages. Structure your content to answer common questions related to your focus keyword. Use lists, tables, and headings to facilitate easy extraction for featured snippets.

15. Implement Schema Markup

Enhance your content’s visibility and appearance in search results by incorporating schema markup. Provide search engines with additional information such as reviews, ratings, and pricing data, delivering a better user experience.


In conclusion, crafting SEO-rich content is an art that requires precision and strategy. By following these fifteen steps, you can create content that not only ranks well but also captivates your audience.

JustClick Go are a Guildford, Surrey based web design agency offering a quick and easy way to get a bespoke, SEO optimised website.

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